Digital Repository

Browsing by Subject "relationship marketing"

Browsing by Subject "relationship marketing"

Sort by: Order: Results:

  • Reavey, Brooke; Korschun, Daniel (Drexel University); Howley Jr., Michael J. (Drexel University) (2013)
    Museums must maintain a steady membership base to achieve their organizational objectives. Although many studies look at why relationships succeed, we examine members who fail to transition from an introductory relationship ...



My Account